In the episode of the Celebrity Apprentice that aired on Sunday, March 28, Tenacity (the women's team) and Rock Solid (the men's team) were given the task of creating an advertorial for the bundled services of Norton (internet security software) and Life Lock (the identify protection service). Rock Solid created an advertorial with one interesting cover page followed by 3 pages of fine print that nobody would read. Michael Johnson, the Olympic running champion, was adamant that the advertorial should contain lots of information about all aspects of the bundled services. In contrast, Tenacity provided a four-page ad that was big on the concept (bundling the Norton and Life Lock) and short on the specifics. Although the Tenacity's ad would have benefited from a little more content, it did a good job attracting the attention of the reader and communicating the benefit of the concept. Tenacity showed a better understanding of how consumers read information about advertised products and services in magazines. Tenacity won the task because they did a better job communicating the product benefit.
RockSolid's loss would have normally resulted in the firing of the project leader (Michael Johnson) because he was the one who had spearheaded the information-overloaded advertorial. Luckily for Michael Johnson, Darryl Strawberry decided to take a bullet for him and asked to be fired.
After a slow start, the women's team seems poised to dominate future contests.
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